Press Release

Market Data Pricing Inflation ‘Unsustainable’ as Cost Hikes Outpace Budgets

Market Data Spend Analytics

Industry first apples-to-apples market data price benchmarks for market data procurement professionals across index providers, rating agencies, pricing and reference data, research/analytics and ESG

What we do...
product by product details, apples to apples comparisons, price benchmarking

PRICE BENCHMARKS

Price benchmarks that isolate pricing drivers by market segment, product and provider matched to specific client use cases.

Transparency across market data spend to optimize decision making and budgets.

LIKE FOR LIKE COMPARISONS

The approach breaks down data providers’ products and services into constituent subcategories and pricing drivers – this ensures that every benchmark speaks to each client’s particular use case per product, per provider.

Niche Pricing Drivers

Many providers have pricing drivers specific only to them, which are applied across their entire client base.

Bottom Up Approach

The benchmarks are then reconstructed from units so that they match the client’s use case with each particular provider. This takes into account: users, number of licenses, AuM, customization, etc.

Apples-to-Apples Benchmarks

These factors are applied to the methodology in order to ensure apples to apples comparison that reflect the reality of the providers’ negotiation behavior.

Market Data BENCHMARKING

Clients can understand how the resourcing and allocation of their data budgets compares to those of their peers by:

Identifying Efficiencies

Key internal best practice messages from the data.

Market Share

Identify which providers are gaining traction, and which types of data are attracting greater investment.

Price Movement

Which providers are changing business and pricing models.

Trend

Growth in overall budget as well as in each specific segment.
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Transparency matters

Pricing is not consistent in this market: even accounting for specific “apples-to-apples” use cases, the range of inconsistencies applied to pricing post-negotiation is between 10% and 50%. Transparency matters!

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Frequently asked questions

Clients typically use Substantive Research’s service in several ways:
  • Benchmarking current contracts to assess competitiveness against the market, providing transparency into how pricing compares with both the peer group/market.
  • Guidance for vendor renewal negotiation to strengthen commercial outcomes and uncover opportunities for cost avoidance, whether through mitigating price increases or leveraging negotiation strategies to secure real savings.
  • Insights for internal budgeting and allocation, helping teams make informed, strategic decisions around market data spend.
  • Independent validation of pricing and payments for market data products, supporting internal reporting and demonstrating efficient spend management to key stakeholders.
  • Contract language benchmarking to evaluate terms against industry standards.
  • Market rate “sanity checks” to verify whether product pricing aligns with prevailing market levels.
  • Scenario analysis to model pricing or use case changes and understand their commercial and strategic impact.
  • To ensure benchmarks are truly comparable, we use a system of Dynamic Peer Groups. These groups are built from clients with closely aligned product usage patterns and are recalibrated for each benchmark to maintain accuracy and comparability. This approach produces benchmark that has a tailored and reliable comparison group.
  • The underlying models incorporate key pricing drivers and commercial levers, capturing the factors that most influence each vendor’s pricing structure. Because these drivers differ across products and licenses, each benchmark uses its own peer group and methodology to ensure a true like for like, apples-to-apples comparison.
  • Peer groups also adapt to additional variables, including license type (enterprise vs. individual), firm size (where relevant), contract duration and start year, bundling arrangements, and other commercial nuances. This ensures that each benchmark reflects the client’s actual consumption profile and commercial context.
  • A BOTTOM-UP APPROACH is used to benchmark each client’s market data setup at a highly granular level. This involves reviewing every agreement line by line, product by product, and license by license to identify the specific pricing drivers associated with each product and vendor.
  • As a result, every benchmark is tailored to how the client actually uses each product, rather than relying on broad or generic peer definitions. This ensures that every comparison reflects actual product usage, rather than grouping clients into a broad or arbitrary category of “similar firms”.
  • Financial institutions are steadily gaining more leverage and flexibility, even within a market still dominated by powerful incumbent vendors. Through our work with clients, we routinely see meaningful successes, such as avoiding significant costs from initial proposals and deploying alternative negotiation strategies informed by market trends and shared client insights.
  • In segments where only a few viable alternatives exist, negotiations naturally become more challenging and the focus shifts on reducing price increases and optimizing each vendor relationship. However, in these instances, our data shows that informed, well managed negotiations still deliver meaningful improvements over time.
  • Across other parts of the market data budget, where viable alternatives are available, buyers benefit from far stronger leverage. In these areas, material savings are both realistic and highly achievable.

Most benchmarks are delivered within 2-4 weeks once we have received the data. Deliveries and updates then happen throughout the year, including alerts on important changes in pricing models across the market.

No. We provide the benchmarks and insights that clients can directly leverage in their negotiations. As additional questions inevitably arise after each vendor meeting, the account management team works closely with clients throughout every stage of the negotiation process, diving deeper wherever needed to support informed, confident decision making.

All client data in this analysis is handled in full compliance with data privacy regulations and internal governance standards. Information is anonymised before analysis, access to raw data is restricted to authorised personnel, and outputs are aggregated to prevent identification of any individual client or transaction.