We started Substantive in 2015 because we wanted to bring transparency in pricing and content to the market data and research markets globally. What we found was that with a motivated client base and the right skill sets, you can create processes that make financial institutions infinitely more powerful in their efforts to extract as much value as possible from their data and research budgets. 

Across the founding team we have skill sets and career experience that encompass benchmarking methodologies and technology, content curation and filtering, data automation, and research and data valuation techniques. We knew that removing this opacity would deliver enormous benefits in terms of cost savings, efficient budget allocation and better sourcing, and in order to achieve this the focus has to be on tailoring our data and services to specific use cases – benchmarks need to be apples-to-apples and research discovery has to be matched to an individual’s process and preferences.  

What makes us most proud is our 90%+ renewal rate. Clients save money, reallocate budgets and discover great content immediately with us, but the relationships we’ve developed allow us to continue to deliver and build on that value year after year.